From Catrina M Craft, CPA · Tax Strategist · Fractional CFO
Your business makes good
money. How much of it actually
reaches you?
The Craft Money Gap™ Assessment exposes exactly where your
firm's money disappears. Across pricing, tax exposure, cash flow,
profit structure, and visibility, in under 2 minutes.
14 questions · Instant score · Built on 20+ years inside high-earning firms
The profit gap nobody talks about
Revenue grows. Your bank account shrugs.
Here's where the money goes.
After two decades inside the books of expert-led professional service firms, advisory, consulting, coaching, corporate training, tech, and medical practices, the same three leaks show up everywhere.
Pricing structure
Margins quietly erode while revenue climbs. You're busier than ever and keeping less per dollar, and nobody on your team is paid to notice.
Tax exposure
A tax return is not a tax strategy. Every year without one, you pay full price for the absence of planning, and prior years never come back.
Cash flow timing
Profitable on paper, tight in the account. When money arrives and leaves on someone else's schedule, the gap widens every month.
The CRAFT Money Gap™ Assessment
Find your number.
Score yourself across all five pillars of the CRAFT Money Map. Your results, and your
next step, appear instantly.
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Who this is built for
The financial infrastructure behind expert-led
firms that keep what they earn.
For over 20 years, Catrina M Craft, CPA has built the money systems behind high-earning, expert-led professional service firms.
Their founders have outgrown the bookkeeper, the tax preparer, even the once-a-year CPA — what comes next is a tax strategist."
